Creation is not just the domain of the Gods…

Working on some exciting marketing plans for the company. So much opportunity to learn!

The tools available nowadays are quite exhausting – an abundance of choice that can sometimes be more bad than good. One has to sift through the options and come up with something that not only gives you the most flexibility and features, but also fits in the budget.

Most such tools are built on the SaaS model – pay monthly until you keep using them. And so, while the individual amounts seem minimal, they quickly add up when we consider all of them at once. Still, there is value so one just has to pick and choose the right combination.

Also important is designing what I call the assembly line. Borrowed from what is essentially a concept in manufacturing, I believe that you have to work on the process, tools and people to a point where it is so fine-tuned that all one has to do is to introduce an input and derive the desired output, without too much intervention. Want to know more? Do reach out!

As of now, here is what I wrote a few months back. Same theme:)

Tomorrow is a creator’s economy.

There are no barriers to entry. A one-man army can actually create a disproportionate impact with content creation and effective promulgation.

But there is a method in the madness. It is not enough to simply create and put it out there – there are not just thousands, but millions who do this on a daily basis, without much success.

The key is is to lay out a content plan, be original, and progressively improve, rather than trying to make the perfect content at first instance. But most importantly, be consistent. Don’t give up. Not in a day, not in a month, not in a year, not even in three years.

If you put your heart into it, success will surely be yours.

If you have seen Kamal Hassan’s Vikram, you would have mostly been pleasantly surprised during the wedding sequence. Yes, You Tube Tatha was there!

I had written about him and his grandsons a few months earlier (as below) and since then, I’ve noticed many new ones, some of them from as far-flung places as Azerbaijan and a remote village in Iran. Mostly farm life, cooking and living all filmed in 4k detail. Goes to show that quality content can be created from anywhere, provided you have the creativity, talent and the drive!

The next few decades will be creator economies, given that the barriers to entry that once existed are no more relevant. All you need is a decent phone camera, basic processing and you are done. Gone are the days when you had to call a videographer to take simple videos of birthdays and the like. And software closes the gaps where humans are not able to err..make the cut.

All that stops you…is YOU!